Open The Mic Newsletter — What Did You Miss in Podcast News? — Netflix expanding podcasting footprint
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Streaming giant Netflix is expanding its podcasting footprint — www.tampabay.com
The audio push builds on Netflix’s existing library of about 30 podcasts.
Podcasts became even more popular during the lockdown and are on track to rake in more than $1 billion in U.S. ad revenue this year.
A website for your podcast offers independence from other platforms’ rules and restrictions. It can be the central storage unit for everything to do with your podcast, from episodes, to show notes, to those crime scene photos that you spent ages scanning. And it’s another way to stand out in the the big, wide internet and attract new listeners. Contact USA Access today.
Maps Identify Top-Earning Podcasts by Country — Radio World — www.radioworld.com
An interesting new series of infographic maps attempts to answer the common question, “Who is making money off of podcasting?” The creators believe the highest-earning podcast in the world is “The Joe Rogan Experience” with $72.3 million in “potential earnings.”
Spotify launches its in-car entertainment system ‘Car Thing’ in US — techcrunch.com
Spotify points out that the average age of a car in the U.S. is actually 11 years old and the average lifetime of cars is 18 years. That means there are still a large number of cars on the road that don’t support modern, in-car infotainment systems. Car Thing is being introduced to serve this market — and likely, to give Spotify the opportunity to explore future business models where it has a more direct relationship with customers inside the vehicle
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