Open The Mic Newsletter — Sales 101 For Podcasters

Hello! and Thank You! to our new subscribers — glad to have you along. It’s another week. Let’s get you ready to monetize your podcast! And if you learn a little, buy me a coffee!

Here we go, the final stretch of 2020, and looking at 2021 straight in the eyes. It’s the perfect time to re-evaluate your sponsorship strategy. If you want to talk, send me an email. As a subscriber to the newsletter, you’ve got priority!

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It’s here: The science behind the power of a podcast adwww.ranieriandco.com
One thing we know is that podcasts have a physical effect on the brain. But what about podcast ads?

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Advertisers ‘really interested’ in podcasting right nowfinance.yahoo.com
iHeartMedia CEO Bob Pittman on how the coronavirus pandemic has impacted his company’s concerts, podcasts and other services.

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Here’s Why Molson Coors Is Tapping Podcast Advertisingwww.insideradio.com
Beyond spot advertising, Welsh said Molson Coors likes the idea of sponsoring podcast-driven live events and even planned to back some this year until the pandemic wiped the calendar clean. He sees those events as not only a place to connect and build a tighter bond with the podcast audience, but also an opportunity for a brand to put the actual product into listeners’ hands. “They really connect with consumers in an in-person manner and our brands want to be there when those type of things happen,” he said.

Youtube learning

YouTube to begin putting ads on non-monetized channels but won’t pay creators9to5google.com
YouTube will soon show ads on content and videos even if a creator does not have monetization enabled as part of its Partner Program.

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Today’s inspiration is sponsored by coffee!www.buymeacoffee.com

If you enjoy my Open The Mic Newsletter content and insights on podcasting, please consider supporting what I do and “Buy Me A Cup Of Coffee.”

Thank you for your support!

- Brett

Contact me anytime at podcasts@circle270media.com. Make it a great week!