Open The Mic Newsletter — Sales 101 For Podcasters

Hello! and Thank You! to our new subscribers — glad to have you along. It’s another week. Let’s get you ready to monetize your podcast! And if you learn a little, buy me a coffee!


With Travel and Conferences Canceled, Shift to Podcasting to Build your Brand
Ioana Good offers six tips for launching a podcast that keeps you and your firm visible when travel and in-person networking is a non-starter.

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Generational Marketing Myths from Boomers to Gen Z
For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age…

Podcast money

No commuting, no problem: Podcasting ad revenue continues to
But podcasting’s simplicity — and its on-demand nature — has meant that for now, ad revenue continues to grow for the medium, with many brand advertisers content to rework their messaging and keep spending, even as direct response advertisers pause or drop theirs.

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How Fan Communities Can Power A
Mugglecast dishes on the secret ingredient to their success.

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Today’s inspiration is sponsored by coffee!

If you enjoy my Open The Mic Newsletter content and insights on podcasting, please consider supporting what I do and “Buy Me A Cup Of Coffee.”

Thank you for your support!

- Brett

Contact me anytime at Make it a great week!