Open The Mic Newsletter — Podcast News
This issue brought to you by USA Access hosting services.
Podcast Discovery Stats in 2020 | How Do Listeners Discover New Shows? — www.thepodcasthost.com
Get the lowdown on the podcast discovery and listening habits of 780 listeners. How do people *actually* find new shows to listen to?
New Podcast Listeners Are Coming From Radio, Not Music — www.forbes.com
If the music industry is worried about podcasts eating into music’s share of the American audio diet, new survey data suggests that such worries are unfounded: Podcasts’ share increased at the expense of music a couple of years ago but has held steady ever since. Instead, the rising number of podcast listeners are coming from AM/FM radio. That’s what the numbers in new research from Edison Research, Triton Digital and National Public Radio show.
Thanks to Don The Idea Guy at for the next one…
What are you saving creativity for? — Don The Idea Guy — www.dontheideaguy.com
A friend of mine tagged me in a comment he left on a LinkedIn post from a big-deal media consultant who was pontificating that because of the pandemic crisis “ideas were in high demand”. As if ideas at any other time were not needed. Ideas are always in demand — for Pete’s sake, …
A lot has changed since 2018. There are several new podcast categories to choose from, and there are far more shows and episodes than ever before. If you want to stand out from the crowd, understand the crowd Your podcast’s primary category matters. Not only is it part of your show’s product packaging, it also determines the company you keep within Apple’s ecosystem.
USA Access has been designing and hosting web sites since 1996. A lot has changed in the decade since we launched our first web site — video, audio, e-commerce… the list goes on-and-on. However, the most important change is how the consumer uses the web.
A website for your podcast offers independence from other platforms’ rules and restrictions. It can be the central storage unit for everything to do with your podcast, from episodes, to show notes, to those crime scene photos that you spent ages scanning. And it’s another way to stand out in the the big, wide internet and attract new listeners. Contact USA Access today.
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