Open The Mic Newsletter — Podcast News
This issue brought to you by USA Access hosting services.
Spotify is gaining a podcast audience quickly. But is it an audience that isn’t as interested in news? — www.niemanlab.org
Data from Germany finds that Apple Podcasts users devote about 23 percent of their podcast listening to news shows — versus just 8 percent for Spotify users.
The World of Podcasting: How Are Media Companies Navigating This New Normal? — Resonate — www.resonate.com
How are podcasts being affected by COVID-19? For some, listenership has increased and for others it has decreased. Here’s how your media company can deal with both scenarios.
This one from occasional contributor Don The Idea Guy…
Listle for Creators — Read the news & build an audience through your voice — www.producthunt.com
Listle is the place for people to listen to daily news & top stories. We’re opening our platform to everyone — create audio content that is listened by thousands, get creative and build an audience through your voice.
Reaffirming some best practices…
…and rethinking other best practices
A lot gets made over podcasting’s so-called “Discoverability Problem,” the perceived difficulty of allowing listeners to easily discover relevant podcasts. This article calls it BS.
USA Access has been designing and hosting web sites since 1996. A lot has changed in the decade since we launched our first web site — video, audio, e-commerce… the list goes on-and-on. However, the most important change is how the consumer uses the web.
A website for your podcast offers independence from other platforms’ rules and restrictions. It can be the central storage unit for everything to do with your podcast, from episodes, to show notes, to those crime scene photos that you spent ages scanning. And it’s another way to stand out in the the big, wide internet and attract new listeners. Contact USA Access today.
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