Nov 3, 2022
Open The Mic And Speak — Sounder Will No Longer Be Making Podcast Sound
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SALES 101 FOR PODCASTERS
For big brands to capitalize on podcasts there needs to be an infrastructure giving access to ad inventory on premium podcasts. With so many podcasts available, advertisers need someone to provide quality control and brand safety issues, not to mention matching the right ads with the right listeners. Enter, Soundrise.
Libsyn’s AdvertiseCast reports a rise in average CPM in October to $24.26. The second-highest figure on record, it’s a 3.3% annual growth or 0.4% monthly.
Sales Lead — Generation Z — defined as anyone born from 1997 to 2012 — is in a unique situation when it comes to their money. Many are just starting out as adults in a fragile financial situation, dealing with the rising cost of living, rent payments, student loan debt and more, according to Kayla Stern, a retirement income consultant at TIAA.
Podcast Monetization Tools
Increase your podcast income with these tools, curated by MyPodcastGuy.com.
PODCASTERS’ MARKETING TOOLBOX
11 New Instagram Features Marketers Should Be Using RIGHT NOW!
The soundboard Twitter has been testing to accompany its Twitter Spaces audio offering is now live to all iOS users.
Want to know why your recent video is blowing up? Understanding the way your viewers find your videos can help. Learn how YouTube makes recommendations and what factors influence your impressions.
The Web’s Favorite Online Graphic Design Tool
Stencil is a fantastically easy-to-use online graphic design tool and image editor built for business owners, social media marketers, and podcasters.
WHAT DID YOU MISS IN PODCAST NEWS?
Sounder has announced it is to close its podcast hosting platform, as it focuses on brand safety and contextual targeting. There are currently 5,425 podcasts hosted on Sounder, according to the Podcast Index.
Amazon is giving Prime members access to 100 million songs without ads. It will also offer Prime members a selection of ad-free podcasts.
The Publisher Podcast Summit offered advice and tips on everything from creating a podcast to align with your brand to using podcasts to drive subscriptions. Here are some of our key takeaways from the summit.
Podcasting Tools
Find every tool you need to support your podcasting needs, all on one page.
PODCASTERS’ PRODUCTION TOOLBOX
My favorite part of Audio-Technica’s AT2020USB-X mic is the mute switch.
A Pro Microphone For Everyone: The Blue Sona (A Real SM7B Alternative).
NEW Rodecaster Pro First Impressions
Podcast Audio Tools
Recording your podcast can be daunting WITHOUT the proper tools.
PODCASTS TO CHECK OUT TODAY
Common Sense Ohio — podcasts.google.com
We’re taking a common sense approach to the news events in Ohio. And why Ohio? Well, because it’s right from the middle. It’s the heart of it all. It’s the place where you can test almost all Americanized theories. It’s a jumping-off point to having greater discussions about what’s going on in, not only the state of Ohio but the country.
COFFEE & CONVOS — podcasts.google.com
The coffee & convos podcast, hosted by Josh and Becca, was created because we believe the best conversations happen over great coffee. We talk about life, culture, Disney, theology, God, parenting, sexuality, purity, and a whole bunch of other topics. Join us around the table and grab your cup of coffee.
Bold Enough — “Bold Enough” To Live — podcasts.google.com
It may seem odd to think one would have to be “ Bold Enough” to live. It truly is not. Sometimes, we lose ourselves in other people’s lives for various reasons and suddenly we do not live life on our own terms.
Bald and Blonde — podcasts.google.com
Bald and Blonde, the Mindset Evolution podcast provides tips and tricks on how to create your dream life!
Looking Forward Our Way — Media Election Coverage with WOSU’s Mike Thompson — podcasts.google.com
Voters are in a 24/7 whirlwind barrage of news.
X-Ray Vision — podcasts.google.com
From Emmy-award winner Jason Concepcion and Crooked Media comes X-Ray Vision, a new weekly podcast that transcends pop culture and entertainment by taking listeners from Middle-earth to Waystar Royco, and everything in between.
Fangs & Fur — Are Eggs Good for Dogs? — podcasts.google.com
Adding eggs to your pet’s food. It’s complete pet food, but be cautious. We welcome back Lauren Becks from Girls Gone Raw. What’s so great about eggs?
CEREBRO is a podcast about Marvel’s Merry Mutants, the Uncanny X-Men, hosted by Connor Goldsmith. Each episode highlights one character. Tune in for a deep exploration of the 58-year history of this enduring, revolutionary franchise!
Huntington Tri-State Time Machine — First Time For Everything — The Kenova Pumpkin House — podcasts.google.com
Over 30,000 visitors will visit The Pumpkin House in Kenova, WV in 2022.
The Constant: A History of Getting Things Wrong — podcasts.google.com
Did you know that Europeans used to believe that sheep grew from Mongolian trees? Have you heard about the misbegotten discovery of a new form of water in the 1960s that set off a cold war arms race? Ever seen the gleaming Las Vegas hotel that accidentally shoots heat rays at poolside guests? The Constant is an audio history of getting things wrong.
Empowering Entrepreneurs The Harper+ Way — Ernie Villany from Boulder Valley CPAs — podcasts.google.com
A big thanks to Ernie Villany from Boulder Valley CPAs for spending time with us on this episode. Little known fact — he appeared on Late Night with David Letterman not once, but twice!
Please Review My Podcast
Why should you ask for a rating and review for your podcast? Because they are valuable in so many ways…
