Open The Mic And Speak — Sales 101 For Podcasters — Spotify Schmoozing Advertisers

Brett Johnson
3 min readNov 22, 2021

Hello! and Thank You! to our new subscribers — glad to have you along. It’s another week. Let’s get you ready to monetize your podcast! And if you learn a little, buy me a coffee!

Spotify Kicks Off Campaign to Win More Advertisers www.wsj.com
Spotify Technology began its first global brand campaign designed to court marketers as the audiostreaming giant tries to expand the revenue it collects from advertising.

How to Get Podcast Sponsors [2021]www.buzzsprout.com
Podcast sponsorships pay you to promote a brand, product, or service on your podcast. This guide explains how podcast sponsorships work and everything you need to know to get started.

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Spotify’s podcast creation tool Anchor gains access to the company’s larger audio ad network — TechCrunchtechcrunch.com

Earlier this year, Spotify introduced its new audio advertising marketplace, the Spotify Audience Network, which allows advertisers to reach audiences across Spotify’s ad-supported music and original and exclusive podcast programs, as well as third-party podcasts from Megaphone publishers, all in one place. The company is launching access to the Spotify Audience Network to creators.

Podcast Monetization Stackmylaunchstash.com

Circle270Media recommends these software tools to help you increase your podcast income.

Sales lead…

How Consumer Preferences Are Changing The Global Payment Landscapewww.forbes.com
Smart enterprises will recognize that they have a competitive advantage in this arena by offering consumers multiple choices in their payment methods, particularly with increasingly popular options such as bank debit.

Today’s inspiration is sponsored by coffee!www.buymeacoffee.com

If you enjoy my content and insights on podcasting, please consider supporting what I do and “Buy Me A Cup Of Coffee.”

Thank you for your support!

- Brett

Contact me anytime at podcasts@circle270media.com. Make it a great week!

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